As a global leader in premium spirits, we offer our consumers the keys to responsibility through drink smart® (www.drinksmart.com). This website provides information to help you make smart choices if you choose to drink alcohol.If you are over the legal purchase age and choose to drink alcohol, always do so in moderation and responsibly. Although alcohol is enjoyed responsibly by the vast majority of legal-age adults, some individuals abuse alcohol or consume it before they are of legal drinking age, which can result in serious consequences. The drink smart® website provides information about responsible drinking and eliminating alcohol abuse.
Being socially responsible is a way of doing business at Beam, and demands constant focus. Thus we have published a Global Marketing Code strengthening some of the critical guidelines for how we conduct business. Everything we take to market has been checked against this Code and the drink smart® principles.